For a new app looking to stand out in the crowded app stores, a good launch page is a must. It provides potential users with a quick and visually engaging overview of the app, helps spark interest in it, and capitalize on that interest with a clear call for action.
An effective launch page should be visually-driven with minimal text. When making one, aim for making it as memorable and viral as possible. Try to keep it simple, by using a minimal background and a lot of white space. It should act as a teaser, and provide visitors with a clear idea of the app’s purpose and key functionality, while refraining from bombarding them with information or giving away too much details. If possible, implement a video preview of the app in the page and give visitors a glimpse of the app’s interface and usage. Make sure to optimize the page for both desktop and mobile, so it will always look visually appealing. Have accessible social media buttons and positon clear and accessible call-for-action App Store buttons or subscription forms.
Here are 6 brilliant app launch pages to be inspired from:
Flight Card uses a very minimal, simple and clean visual with almost no text and 3 examples of the app’s interface. It conveys all you need to know of the app’s functionality in a clear, eye pleasing way.
Weather (snap) presents a very minimal layout with an interactive preview of the app, a rotating background picture, and a prominent “email me when available” form. Simplicity at its best.
Taasky‘s launch page does a great job in demonstrating the task management app’s function and interface. The launch page greatly matches the crisp graphic style and color scheme of the app. It uses a clean, clear page with a lot of white space to direct the visitor’s eye toward the center of the page, where the message, image, and the big colorful call-to-action buttons are located.
With a very realistic, delicious looking beverage at the center of the page, Cocktails’ launch page serves as a great reminder of the way a picture is worth a thousand words. The page is mostly clean and uses the same color scheme and graphic elements used in the app. The image at the center combines a cocktail glass (embodying the essence of the app) and two demonstrations of the app’s interface, allowing potential users a clear and easy understanding of the app functionality and layout.
Hipstamatic’s beautiful page does a splendid job of demonstrating the app’s functionality. It presents the app from the viewpoint of the user, and uses a cleverly embedded video in the iphone’s image to demonstrate the use of the app and the sleek interface. A rotating gallery on top of the page presents a variety of photos taken with the app and show some of the filters available.
POP’s launch page demonstrates an effective use of a background picture. The image depicts a designer’s desktop, and along with the short text at the center of the page, conveys a clear, coherent message. Note the cleanly embedded video button at the center and the large accessible call-to-action buttons.
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